Do you have a love-hate relationship with Twitter? It’s fast moving, limited to 140 characters per tweet, and hashtags give you a headache….but your ideal clients are using Twitter so you should be as well. It’s time to make Twitter work for your commercial real estate business with these simple tips:
Give Your Brand A Voice
Stand out from the crowd and differentiate yourself from your competitors. Actually take a look at your main competitors Twitter feeds and profiles. Yes, you may be in the same industry and be targeting the same ideal clients, but you need to showcase your expertise, your value, and why your’re the best man (woman) for the job. Your Tweets should use your voice and be consistent with the brand messaging that you use in your other marketing materials, such as on your website, blog, and printed collateral.
Make a concise effort to make sure that you use a consistent and engaging tone and personality in your Tweets. You want to come across as friendly, approachable, and knowledgeable about your market and niche. When you think of a “brand voice” it should be a reflection of who you are and also attract your target audience. When you attract followers who connect to you and your brand, this will lead to more leads for you, and more engagement with your online content.
Speaking of branding, your Twitter profile is a great place to start. Make sure to include keywords in your bio that describe what you do (such as “New York City commercial real estate broker specializing in investment properties”) so your profile can easily be found.
Stand Out From The Crowd
If you want your Tweets to get noticed, take a look at some accounts who have a LOT of followers – even if they are in completely different industries. What do they all have in common? I bet as you read through their posts they all “sound” similar. Whether they have a serious tone, a playful tone, or a humorous tone – their voice is appealing to their followers. You may also notice that they use branded images, with their brand color palette and fonts, to further differentiate themselves from their competitors and keep everything they post “on brand” and unique to them.
Make Hashtags Work For You
When posting your Tweets, it’s best to include one or two relevant hashtags. There’s no need to “over hashtag”, come up with random hashtags, or use irrelevant hashtags. If you are Tweeting about a specific topic or event that already has a hashtag in use, then definitely use it so your post can be easily found about that topic. If you’re sharing a blog post from your commercial real estate blog, you can always use #CRE or #realestate as people will use specific industry hashtags to find posts as well.
Follow Successful CRE Profiles
As you are building your Twitter profile, make it a priority to follow big names in the commercial real estate industry. These “influencers” post content that you will also be interested in, and if you follow them they may follow you back. If you see content that you think your audience will enjoy, feel free to “retweet” it. This may help get you noticed by some of the top dogs in the industry and they might even retweet one of your posts, which will help you reach a wider audience.
For more tips on how to use Twitter for your commercial real estate business, follow @TwitterBusiness.
Create a blog today and start sharing your own content on Twitter! It’s quick, easy, and the best way to give your brand a voice.